• Introducing The Elements of UX

    01 | Strategy

    The reason for the product, application or the site, why we create it, who are we doing this for, why people are willing to use it, why they need it. The goal here is to define the user needs and business objectives.

    Contextual Iquiry

    A contextual inquiry interview is usually structured as an approximately two-hour, one-on-one interaction in which the researcher watches the user in the course of the user's normal activities and discusses those activities with the user.

    Questionnaire

    Questionnaires have advantages over some other types of surveys in that they are cheap, do not require as much effort from the questioner as verbal or telephone surveys, and often have standardized answers that make it simple to compile data.

    02 | Scope

    Defines the functional and content requirements. What are the features, and content contained in the application or product. The requirements should fulfill and be aligned with the strategic goals.

    Persona

    A persona is a fictional, yet realistic, description of a typical or target user of the product. The persona describes users' behaviors, pains, gains, and goals, which is typical of what most UX teams use during ideation.

    User Story Map

    User story maps help product teams keep focused on the business value and release features that are valued by the customers.

    03 | Structure

    Defines how user interact with the product, how system behave when user interact, how it’s organized, prioritized, and how much of it. Structure is split into two components, Interaction Design & Information Architecture.

    Interaction Design

    Given the functional requirements, It defines how user can interact with the product, and how the system behaves in response to the user interactions.

    Information Architecture

    Given the content requirements, It defines the arrangement of content elements, how they are organized, to facilitate human understanding.

    04 | Skeleton

    Determines the visual form on the screen, presentation and arrangement of all elements that makes us interact with the functionality of the system that exist on the interface. Also how the user moves through the information, and how information is presented to make it effective, clear, obvious.

    Interface Design

    Presenting and arranging interface elements to enable users to interact with the functionality of the system.

    Navigation Design

    How to navigate through the information using the interface.

    Information Design

    defines the presentation of information in a way that facilitates understanding.

    05 | Surface

    It’s the sum total of all the work and decisions we have made. It determines how does the product will look like, and choosing the right layout, typography, colors, etc.

    Visual Design

    It’s concerned about the visual appearance of content, controls, which gives a clue of what user can do, and how to interact with them. It should make things easier to understand, increase cognitive ability to absorb what users see on the screen.